By Jared Atchison, co-founder of WPForms.
Have you ever felt a bit tongue-tied when talking with people about what you do?
You’re not alone. You need to develop an
Understand What Makes You Unique
The goal of having a great elevator pitch is to intrigue and have the person ask more about your offer. You want to create a connection with your audience. You can start by scripting out what you want people to know about you and your business. Bear in mind that this is the early stage of the drafting process, so try to elaborate as much as you like for now. Explain what you do in simple language and include what makes you uniquely qualified to accomplish what you’re setting out to do.
Fit Into 30 Seconds
Once you script out everything that you want people to know about you, the challenge is to fit your pitch into 30 seconds. Summarize your entire pitch by keeping your phrasing short and right to the point.
Many people start off their pitch by introducing themselves. If you want your audience to hook into the conversation right from the beginning, you might start off with anything of interest or of value to your audience, like a quick question or a comment that grabs the listeners’ attention. As the conversation goes on, you can mention your name and business.
Keep in mind that the purpose of a pitch is to convert a quick hello into a quality lead without being abrasive. Make sure to summarize your speech in a way that interests the audience so that you can induce the possibility of a future meeting.
Personalize Your Pitch
What interests one person may not interest another. Before going into your 30-second pitch, get to know the person you are talking to and try to approach the pitch from an angle that will interest them. The goal of the elevator pitch isn’t to close the deal right then and there. It’s to keep the other person interested enough to ask you more questions.
Hook Into Conversation
Adding a sense of mystery into your talk is the best way to hook someone into the conversation. Don't reveal your secret sauce right away. Some other ways to hook your audience into the conversation include:
• Asking questions: Bear in mind that you’re going to develop a strong relationship, which requires the listener to engage in the conversation. Ask questions wherever necessary and let them talk about themselves.
• Speaking with a dominant tone: Lead the conversation by being dominant throughout the talk. Doing so comes off confident and honest.
• Staying positive: When talking, your perception has a powerful impact on your outcome, so stay positive and assume people will like your presence.
Practicing will make your elevator pitch perfect. Repeat your key phrases and rehearse your pitch in front of a mirror or a camera, so you can see how you deliver the pitch. Rinse and repeat the process until you can confidently meet your prospects and deliver a pitch perfectly. However, make sure not to over-rehearse, which could make your phrasing sounds robotic, leading to a negative impression.
If you have a strong idea you believe in, talking to people about it comes naturally. To deliver a natural talk, rather than recalling the exact phrases, always speak from the heart.
By following these tips, you can master your elevator pitch and sort the stress out while introducing yourself to new people. Make your pitch intriguing and engaging and refine it on a regular basis. The key is to capture the interest of your prospects in 30 seconds or less so that you can open the door to build a meaningful relationship.
Jared Atchison is the co-founder of