3 Killer Ways to Build a Successful Remote Company

By Chris Christoff, co-founder of MonsterInsights.

The benefits of a remote company are obvious: low overhead, improved employee satisfaction and retention, no geographical restrictions to hiring the best talent and much more.

But building a remote company has its own unique set of challenges you need to overcome in order to be successful. The following tips will help you build your own successful remote company.

Hire Proven Professionals

When you’re looking for talent, limiting your search to a single city can be really challenging. Building a remote team opens the possibilities to find the best people around the world for your specific needs. Still, it can be difficult to evaluate new hires when you’re unable to meet each person.

Always look for hires with a track record of getting things done remotely. Many of our most successful employees started off as freelancers. Before joining our team, they’d proven that they’re self-motivated, know how to manage their time and set priorities and can maintain a healthy work-life balance even when working from home.

Build a Great Culture

Michael C. Mankins wrote in Harvard Business Review that the culture is the glue that binds a company together. It’s the set of values and characteristics that make a company a unique place to work and can also be a lasting source of competitive advantage. Building a cohesive culture can be relatively easy in a traditional office, but how can you develop it in a distributed environment?

Start by creating strong values that define how you treat each other and your customers. Company culture comes from the top down, so make sure you’re setting the tone for your employees with your own behavior and talking about how your team can do the same. Open and honest communication is also key to building and maintaining your company culture, which brings us to the next tip.

Facilitate Communication

Facilitating communication is imperative for any company, but it’s paramount when you’re not working face-to-face. You need to pick the right tools for team communication. Below are some of the tools we use at our company to help us manage our remote team.

  1. Slack: Slack is a team communication tool that brings your team and conversations together in one place. It allows you to share files, documents and code that bring the team closer together. Discussions are organized into various channels and when needed, you can start a voice or video call right from the app.
  2. Asana: Asana is a powerful project management tool that enables you to easily delegate tasks to your team members. It makes communication easy with your team. Everyone can see what tasks and projects other members are working on. Asana offers everything you need to stay in sync with your team from start to finish, meet the deadlines and accomplish your goals.
  3. Time Doctor: Time Doctor is an intuitive time tracking tool that makes it easy to manage your team and keep them on task without having to spend time supervising. With Time Doctor, you can hand off an assignment to the right person and have it done efficiently. With it screenshot monitoring, you can track how productive your team is by seeing the time they spent working on different assignments.
  4. Trello: Trello is another project management tool to delegate tasks to your team. What makes it unique is that it uses the Kanban system for organizing a project, which gives you a bird’s eye view of entire projects to optimize your workflow. This way you don’t have to micromanage your team. It puts everyone in the loop as to where you’re in the process.
  5. Zoom: Depending on the tasks you’re assigning and the person you’re assigning to, having a face-to-face meeting or a video conference can be helpful to go over expectations. Zoom is a video chat and collaboration tool that helps you to stay connected with each other and keep everyone on the same page, especially if you’re remote.

Whether you’re running a company of five or 500, the above tips will help you build a strong, bonded remote team that works toward a shared vision and goal. Always try to acquire the best remote talent and maintain a cohesive culture among your team.

What tips have helped you to build a successful remote company?

Chris Christoff is the co-founder of MonsterInsights, a leading WordPress plugin for Google Analytics.

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