McDonald’s Has A Massive New Problem That Could Ruin Everything the Company Is Trying To Do

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

When you know you have to change so much in your company, it’s easy to forget some of the consequences.

You race to implement this and that and don’t adequately think about, say, what your employees might think of it all.

This seems to be happening to McDonald’s.

As the fast-food chain tries to catch up to, well, food trends that have been established for some time, it’s not stopping to make sure that its employees are still on the bus.

As Bloomberg reports, the more McDonald’s introduces, fresh beef, touchscreen ordering and delivery, the more its employees are thinking: “Oh, please. This is all too much work.”

And let’s not even start with all those who order via the app.

The complaint, you see, is that it’s all very well asking your staff to do more things — and more complicated things — but if you don’t give them a raise and don’t staff restaurants accordingly, the employees make it known.

By quitting.

This was someone a franchisee revealed at the beginning of this year.

“Employee turnover is at an all-time high for us,” he said, adding “Our restaurants are way too stressful, and people do not want to work in them.”

Unemployment is at very low levels. People — especially the young — don’t have to work at McDonald’s. 

I asked McDonald’s whether it was seeing an employee turnover problem. I will update, should a reply be delivered.

The company denied to Bloomberg that it was seeing a turnover problem.

A spokeswoman said: “Together with our owner-operators, we are investing in all necessary training to ensure successful implementation of any changes in our restaurants.”

Sometimes, you don’t know what was really necessary, until reality has struck midnight.

Given how thin McDonald’s margins are, how competitive can it be when it comes to hiring?

Yes, many fast-food restaurants are surely facing similar issues with finding people who want to work there. 

Industry experts say turnover if the highest since they began keeping records more than 20 years ago.

Drive-thru times are also slowing. A visit to my local McDonald’s a couple of weeks ago featured a line so long that I did the unthinkably sane. 

I parked the car and walked in.

Of course, technology is supposed to solve all the world’s problems, while simultaneously eliminating the need for many people.

Would there not be a rich and pleasurable irony, if people saw technology being introduced and walked out, deciding it was all too much trouble?

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