I love a good modern day love story, particularly those who cross the line into the business world. Seema Bansal and fiance Sunny Chadha founded their bootstrapped bespoke floral company Venus Et Fleur in the blossoming stages of their relationship in 2015, and have lived to tell the tale.
One thing is for sure, when you’re setting the tone for floral trends worldwide it’s great to have a partner you can lean on. I reached out to Bansal after seeing her floral arrangements on my Instagram feed on a near daily basis, and found out that like every great love story, the one between Bansal and Chadha was full of surprises.
With sales in 2017 estimated at $7.5 million and growth of 226 percent in the past year, it’s no secret that they’ve disrupted the floral industry. Let’s take a deeper look into how this couple created a company that the Kardashian’s can’t get enough of.
Their business solved a problem.
I remember hearing that the hottest brands on the hit show Shark Tank, were those which solved a problem. We all have ideas on how to better a product, but taking action is what matters most.
Bansal says, “After a horrible Valentines day delivery that Sunny sent me, it automatically sparked the idea that there needed to be a floral delivery that claimed to do what it said and was presented beautifully every time. So we created Venus Et Fleur, a luxury rose atelier which has roses that last an entire year without the need of water.”
Creating a business isn’t always about inventing something that nobody has ever seen before, sometimes it’s distinguishing sore spots and improving on them that makes all the difference.
They used Instagram to increase sales and customer loyalty.
We’re no stranger to the workings of platforms such as Facebook and Instagram in 2018, however connecting with customers and turning likes and followers into sales isn’t fool proof. With their brand relying heavily on word of mouth and Instagram posts, Bansal says they’re able to engage with their customers to find out their future wants and needs.
“Social media is where we tease and launch new products. It’s one of the best marketing tools a business can have. We’re so glad we can connect with our customers in seconds, while seeing the joy in each customer who posts our arrangements.”
One of the most important things you can do when building an Instagram account is making sure that the account has a cohesive look and feel. Using the same color tones, and types of pictures you can build a following of like minded people. This way not only do your individual pictures pop but the whole account has a themed feeling to it.
They got a shout out from the Kardashians.
Early on, when Venus Et Fleur was created, they were contacted by the Kardashian team and sent the whole family some of their exclusive arrangements. Ever since then they have maintained a wonderful relationship with the entire family, which you can see on Instagram on any given day when Khloe and Kim are posting their floral arrangements.
One of the best ways to target celebrities is to target the people around them. This is a quick way to often skip the huge fees that influencers charge but still get your brand seen.
They kept their business relevant.
I’ve seen it happen time and time again, businesses show signs of success and others jump on their coat tails. Bansal and Chadha say they maintain focused on their goals: “We see ourselves as innovators in the floral space, and stay ahead of the trend with research and educating ourselves in our niche market. While moving product is great, consistency and quality is what sets us apart.”
In today’s fast paced world it is important for business owners to find new and unique ways to stand out from the very busy crowd. Innovation is fundamental in creating a disruption that will make your business stand out.
They’re productive at work.
We all struggle with overflowing to-do lists, but time management is key. Bansal adds, “We always have a million and one things going on. Our goal is to manage our time better but never slow down!”
What I personally love about Seema Bansal and Sunny Chadha’s story is that they created a business that solved a problem. In my opinion, these are the types of endeavors that flourish, as they offer a solution that some thought was impossible.
Use their experience to spark your own interests, have you ever run into a roadblock and thought, “Hey, isn’t there a better way to do this?” If so, perhaps others have also had this problem and are waiting for someone like you to create a solution.