Now, it's important for startups to celebrate every milestone such as the first deal you close, your first 10 customers, and how quickly you can scale to 100 customer accounts. This
But what is most appealing to potential investors is how fast your company can achieve
At my startup,
From 2012 to 2014, I was Head of Marketing at Pardot when ExactTarget and then
So when I had the chance to build a company from the ground up, I had to take it. To make a long story short, in late 2014 I met my co-founders of Terminus: Eric Spett (CEO) and Eric Vass (CTO). At the time, they were functioning more like an agency with this advertising automation solution for B2B marketers.
Upon meeting them, I knew instantly I could make a difference in every aspect of this startup. I recall saying that
I officially joined Terminus as a co-founder and CMO in March 2015 and we hit the ground running evangelizing the benefits of account-based marketing. We closed a few deals instantly, hitting our first 10 customers that quarter, and I proclaimed that we have a
Over the past two years, we have continued to scale our startup. It has been such an incredible ride and I wanted to share a few lessons I learned along the way to help your own company grow as fast as possible.
Start a Movement
When we first went to market with our account-based marketing (ABM) software, there was not really much demand for ABM. So in May 2015, I started writing about ABM a lot.
We had this idea for #FlipMyFunnel,
Build a Community
In addition to the events for #FlipMyFunnel, we started building an online community across multiple channels. We, of course, had websites and social media channels for both Terminus and #FlipMyFunnel, but then we also created a Slack channel. We continued hosting events for folks to connect-in-person, and by continuing to talk about the problem, our community grew along with our customer base.
Hire for Passion
I am a firm believer in the idea of
Your startup may have the coolest technology in the world, but without people who believe in your product and service, who are willing to work for you, to buy from you, to do business with you month-after-month and year-after-year then that $1 million number will only be a vanity metric. I hope to share how we grew that number by 10X very soon.