On a family holiday in Florence, London-based art director and graphic designer Peter Chadwick was struck by the difference between the brutalist architecture in Italy and that of the UK. “Because of the different climate, it looked cleaner, the concrete,” he says.
Brutalismo, Chadwick’s new poster series of Italian brutalist architecture, is also influenced by Chermayeff and Geismar’s classic Pan Am posters of the 70s, which Chadwick has loved since his boyhood in Middlesbrough. “My dad was a travel agent and I remember seeing those posters in the agency where he worked,” he says.
The series is part of a larger project, This Brutal House, which Chadwick launched on Twitter in 2014, celebrating a style he admires but acknowledges is out of favour among today’s “faceless” glass and steel towers. But he feels there is still a place for brutalism’s “personality and grand gestures”. He adds: “I just hope that we keep some of them. I don’t know how many will be left in 50 years’ time.”