Diverse Stock Photos: Best 10 Agencies with Diverse Content

It is not news that we live in a global community, a melting pot where multiple cultures, ethnicities, life choices, etc. The diversity in our current society is one of the aspects the public praises and better relates to, so it comes as no surprise diverse stock photos are one of the top trends in the market since years (check out our 30 amazing photography trends for 2017, it sure is there!).

Using imagery with an authentic, natural feel in content that represents diversity in all its greatness is a very effective way to achieve compelling visual designs that better connect with your audience or target market (specially millennials and genX’s whom were born in the era of diversity). Diverse stock photos free your potential to communicate with your audience in an accurate, tangible way.

So where to find diverse stock photos with professional quality to use in your designs? Here we have listed the best stock photo agencies offering high quality images with diversity in focus. Check them out!

The 10 Best Agencies to Buy Diverse Stock Photos


PhotocaseA well-established stock photo agency based in Berlin, Photocase is an specialist in authentic and trendy imagery, and they have a large variety in diverse stock photos in a realistic, modern and artistic style.

Photocase’s unique stock photos represent diversity in many different ways. From dedicated photo collections to keyword based results, you will find lots of photos covering human diversity in terms of culture, ethnicity, gender roles, customs, life choices, and beyond. All in premium quality and with a very marked artsy eye.

This agency sells photos on demand, priced according to size. Buying them individually you get them for between $10 and $20 each, but using credit packs you can save a lot of money in the long run.

Explore Photocase’s amazing artistic stock photography! And if you want to buy photos cheaper, grab our special Photocase Coupon Code that gives you 3 FREE Credits + 20% Off!


One of the web’s biggest and most popular stock photo agencies, Shutterstock has a wide variety of multicultural images in their over 100 files library. Curated into categories, and also found with keywords like “multicultural”, “diversity” and similar terms, you will find lots of photos representing the diverse society of our days.

Of course you will see the typical, “stocky” shots like the circle of hands from ethnically diverse people and the picture perfect interracial family, but they also have a nice selection of more authentic styled images depicting diverse groups of millennials in every day life situations, as well as more specific content on particular cultures and ethnicities.

Shutterstock photos are really cheap, costing as little as $9.16 each when bought on demand, and as low as $0.26 per image with subscription plan.

Sign up for free at Shutterstock to explore their diverse stock photos! To save in your purchase, seize our special Shutterstock Coupon Code with 15% Off!


The pioneer stock photo agency of the web, iStock is still one of the most popular around, and includes a big selection of images in the topic of cultural diversity. In both their budget-friendly and their exclusive, high end collections, they offer plenty of photos representing multiculturalism and modern takes on global society.

There’s traditional stock photo themes like racially diverse people holding hands and photo collages of ethnically diverse models close ups, mixed up with more trendy shots showing diversity in business, childhood, friendship and family environments.

iStock photos are super affordable, be it on demand with credits or via a subscription. Depending on which collection they are from, you can buy them for as little as $0.44 and $0.26 each, or between $8 and $24 using credit packs.

Sign up for free at iStock to discover their ethnically diverse stock photos! And seize our special iStock Promo Code to save up to 15% in your purchase!

Getty Images

gettyimageslogoOne of the most renowned traditional stock photo agencies in the world, Getty Images has images for pretty much any topic or theme you can imagine, and that includes diversity.

They have dedicated photo collections covering various topics within the diversity umbrella: the Lean In collection for modern women roles, Vanguardians for current business lifestyle, and many other selections where cultural, ethnic, age and gender diverse people are depicted performing every day life tasks.

Getty Images sells photos at a significantly higher price point than the called “microstock” agencies, but they also offer specific usage rights, and all their imagery is premium quality. Rights Managed photos can be anything from a couple hundred to thousands of dollars according to the rights acquired. Under Royalty Free license you can find photos priced by size, starting at $50 and up to $500. With their special Ultrapacks (prepaid downloads) you get these images for a lot less money, saving up to 33% from regular price.

Visit Getty Images today and explore all their wonderful collections! To save in your premium diversity stock photos, use an Ultrapack and save up to 33% in your purchase!

SPS Shop

StockPhotoSecrets-Logo-WhiteOur own StockPhotoSecrets Shop is a stock photo agency designed specifically for small to medium sized businesses looking for awesome, professional imagery at affordable rates that match their budget. As we focus in providing all the right photos to make your business stand out, diverse stock photography could not be absent in our collection. Amongst our 4 Million high quality photos and images, we include a nice selection of culturally diverse stock photos ready to be downloaded and used.

As much within our categories such as People, Lifestyle and Family, or searchable by keywords, you will find lots of HD photos depicting people of all ethnicities, ages and cultural backgrounds, from portraits to every day life situations and scenarios.

Photos at SPS Shop are really cheap, whether you buy them on demand with image packs, or acquire one of our convenient monthly plans. One of the best deals is with our annual, 99club plan. Depending on your chosen purchase model, you can get our multicultural diverse stock photos from $ 7,80 each, down to as little as $0,49 per image. As affordable as it gets!

Discover our diverse stock photos in SPS Shop!


DragonImages is a stock photo production brand and studio owned and managed by Pressfoto Group, a long-established stock photography house and stock photo agency. DragonImages is based in Asia, and focuses strongly in producing Asian-related imagery that accurately represent this region’s ethnicities, culture and customs.

Using Asian models, shooting on Asian locations and covering all kind of topics and themes, DragonImages creates diverse stock photos that bring a modern and local take on Asia, it’s people and it’s landscapes.

Images from their collection are available at Pressfoto agency, as well as in most of the top stock photo agencies in the web: Shutterstock, iStock, Dreamstime, Depositphotos, Fotolia, and more. All these outlets work with very low price points, making DragonImages photos very affordable, sometimes less than $1 each.

Check out DragonImages’ collections!


Fotoarabia is a Qatar-based stock photo agency working in bringing a better and more accurate, modern representation of Middle Eastern culture to the stock photo market. This agency sells regionally specialised photos of all Middle East themes: landscapes, food, traditions, people, etc.

Using regional models on regional locations, they combine the typical stock photo style with some more natural-like shots. They cover a variety of popular topics and themes, from lifestyle and culture to nature and wildlife and all in between.

Fotoarabia sells photos on demand, ranging between $60 and $320 per download according to image size. But they also have image packs to save when buying larger volume of photos.

Discover Fotoarabia Middle Easter imagery!


SnapHubr is a Nigerian based stock photography agency, dedicated to sell and promote high quality imagery that better represents Africa, including its geography, fauna and people. If you’re looking for culturally diverse stock photos, this is the right place to find many representations of African culture.

They offer a large collection of 7 million images, covering all the most popular topics and themes like business, family or technology. They include regionally relevant categories such as festivals, animals, traditional people, and more. All in all, their images have everything you need to accurately portray Africa in a modern and artistic way.

This agency sells images in bulk, in the form of image packs that you can buy on demand. They have options from 1 and up to 300 images, priced depending on intended use. While priced in Nigerian naira (their local currency), these packs are super affordable, translating into costs from $1,10 to $20,90 per image according to intended use and pack size chosen.

Discover SnapHubr and their awesome African stock photos!


Colorstock is a stock photo agency that specialises in images of people of color. Their library is full of ethnically diverse stock photos featuring Black, Asian, Latin and many more ethnic groups of people.

Focusing in lifestyle, they have curated collections around multiple popular themes such as family, love, healthy living, education, etc. Their aesthetics is marked by a certain artistic perspective and authentic, natural-like style, featuring real people in real life situations. Definitely a go-to source when looking for diversity in stock photos.

Colorstock works on demand only, selling photos a la carte for $20 each. This makes them a very affordable option too, and therefore a great way to add diverse people imagery to your work without breaking the bank.

Visit Colorstock to find compelling diverse stock photography!


A young stock photo marketplace looking to bring diversity and modern lifestyle representations to stock photography, TONL has a wide collection of images covering ethnical, cultural and racial diversity, with a strong focus in people of color.

Grouped in seven main categories and also searchable by keywords, you will find all kinds of photos depicting people in every imaginable aspect of life, all with an artsy and modern aesthetics that looks to better represent diversity. Portraits, couples and group photos populate this cool and very diverse collection of images.

TONL sells photos a la carte for $20 each, and they have several low-volume monthly subscription options that let you save significant amounts of money, from 15 downloads for $29 up to 75 images for $105. A great way to get diverse stock photos without spending much, even if you only need a few images per month.

Discover TONL awesome photo collections here!


Shestock is a stock photo collection focused in women. Moreover, it’s also sourced from female photographers. The photos represent a current and diverse look at women today, covering their various roles and depicting them in different life situations.

Including female models of all ages and ethnicities, with different body shapes and personal styles, the collection has content for most popular topics like family, love, motherhood, business, travel, and more, and it also has a lot of portraits.

The collection is available on Blend Images stock agency. According to size, they cost from $20 and up to $250 per photo.

Explore Shestock women-first photo collection!

BONUS: Wellness Stock Shop

Wellness Stock Shop is a stock photo marketplace run by award-winning photographer Briena Sash, and it features a unique and high end stock photo collection focused in wellness, healthy and natural themes. All images, produced by Briena, include real life professionals, and people from various races, gender, age and backgrounds. It’s a perfect visual resource for brands within the healthy living industry.

Catalog in Wellness Stock Shop include mockups, desks and flat lay designs, lifestyle photos and more, all around the topic of wellness. They’re all Royalty Free and they include preset files for social media use. Collections are divided according to particular industries (nutrition, fitness, beauty, spirituality, etc), and also by style. But all the photos share an aesthetics based in authenticity, natural feel, with lots of white and touches of bright colours. The artistic eye of the photographer adds value to these images, making them not only technically suitable for professional use, but also unique and aesthetically appealing.

This site has three membership options to buy. Pro Pack is the most affordable one, valid for 3 months with 45 downloads. The other two, Blogger and Developer packs, are for 1 year and grant unlimited downloads. The difference between them is in the usage allowed for the photos. While they are all Royalty Free, Pro and Blogger pack enable you to use the images for your own business or purpose. Developer pack lets you use the photos in designs for your clients.

Discover Wellness Stock Shop here!

Be Diverse with Awesome Multicultural Stock Photos

As you can see, there’s a lot of great sources to buy photos that are high quality, commercially worthy and ready to use, representing the ever-current topic of diversity.

Using diverse stock photos you can create inclusive visual concepts that better connect with your target audience and share a message more accurately.

There’s diverse stock photos for every need and for every budget, and with our top 10 list of diverse stock photo agencies, now you can find the ones that suit you!

Which one will you try first?

Lifestyle Images: Master the Most Popular Genre in Stock Photos!

There’s one thing you quickly learn when using images in your work: lifestyle images photos are the best performing ones for pretty much any purpose, and specially for advertising and promotion. For this very reason, it’s one of the all-time popular categories in stock photography, and a constant in visual trends year after year.

But what’s lifestyle images meaning? What kind of photos fall under this label? Where to find them? Is a better or currently trending style within them? Here we answer all these questions, and as a bonus you will also find the best places to buy awesome lifestyle stock photos for your designs!

Lifestyle Images Definition: What Are They?

Lifestyle images is the name given in photography and visuals to any image depicting people in a life related activity. Be it one person, or a larger group of them, if there’s people doing things, then it’s a lifestyle image.

What constitutes a life activity? It can be every day actions, such as walking, brushing teeth, eating or sleeping. It can also be more specific things like exercising, working, spending time with family, using technology, traveling or visiting locations, etc. People showing emotions are also within this category: people laughing, crying, looking confused or concentrated… you get the point.

So, to sum it up: any image of a person or people doing something, is a lifestyle image. Obviously this makes the category to be very broad and varied. For this reason you will commonly find subcategories in this genre, which represent some of the most sought after topics that include people and activities.

Why to Use Lifestyle Images? Why Are They So Popular?

In brief, lifestyle images are popular because they do the trick. It is proved by numerous researches and studies along the years that human beings have a faster and more positive response to seeing images of members of their own kind than they do to images of depicting any other subjects.

That makes them a great fit for marketing and advertising, branding, promotion, etc. If you are to promote a sailboat tours service, for example, an image of a family having great time on a sailboat in the open sea will work a lot better for your purpose than an image of the ship alone.

And this is why every day more and more users want to download and use lifestyle images in their designs. And so should you!

Where to Buy Lifestyle Images?

Being so popular, it’s logical that lifestyle images are available at most, if not all, of the main stock photo agencies. This also means you can get lifestyle images downloads cheap!

PhotocaseWhere to buy? One great option is Photocase. This is a premium stock photo agency with almost two decades in the market, specialising in artistic, authentic photography, and with a strong focus in lifestyle imagery. You can learn more about them and get an awesome discount in your purchase by checking our Photocase review here. And you can also discover the value in their curated images right here.

You can also have a look in the top 5 stock photo agencies. If you want lots of images, here’s the 7 cheapest stock photo subscriptions to choose from. You could also go for one of the 4 best unlimited downloads subscriptions if you wish!

What are Popular Subcategories of Lifestyle Images?

Combining research and user behaviour, after so many years stock photo agencies are capable of identifying the most popular topics customers look for in their libraries. As we said, lifestyle (people images) is one historically uber popular genre. But there’s also several relevant topics within it that photo buyers all over the world keep looking for. Here’s some of them, with visual examples from our friends at Photocase!


What we do for living is a main topic in lots of designs and business images are highly sought after. From more typical photos of executives in suits sitting at corporative boards or handshaking, to more modern takes on informally dressed groups of people brainstorming and team-working, business images are very popular.

Copyright: simonthon.com / Photocase.com

See more awesome business lifestyle images from Photocase.com 


Another very popular topic is that of the portrayal of families, and family life. Adults and children sharing activities, couples portrayed in intimate moments, scenes of the daily household, and other similar images are always in high demand.

Copyright: criene / Photocase.com

Healthcare & Medical

Be it because of the amount of businesses and companies dedicated to any form of healthcare and medical related product or service, or because of the amount of people looking for these services, photos with concepts related to medicine and healthcare are very popular. From the traditional shot of the smiling doctor in white coat and the confident patient sitting on the exam table to holistic representations of people using home remedies, these shots are always relevant in stock photo agencies.

Copyright: FemmeCurieuse / Photocase.com

Discover more healthcare related photos in Photocase.com

Sports & Recreation

Exercising, sports practicing and other types of live action recreation are also very popular topics in lifestyle imagery. From couples running in the park and children jumping rope to mountain biking or rock climbing, these shots fill every stock agency’s library.

Copyright: lz@larszahner.com / Photocase.com

Find more images on meditation and recreative activities from Photocase.com here. 

Copyright: gregepperson / Photocase.com

Check some more sports and healthy living images in Photocase.com.

Trendy Lifestyle Images Photography

Within every category you will find traditional shots, and more modern and trendy takes that either reinvent the same traditional concepts, or introduce new ones. Lifestyle images are no exception to this.

For a deep look into what kind of images are trending today, read our full report on the 30 photography trends for 2017 if you haven’t done it yet. Here’s a brief look into some of the most relevant lifestyle photo trends in the main stock agencies:

Active Lifestyle Images

This topic responds to the need of portraying a healthy living, and the inclusion of all kinds of people into active life roles, both concepts that are all the rage in our times. It can be seniors riding bicycles, women doing boxing, young men line skating to work, and similar concepts.

Copyright: criene / Photocase.com

Multicultural World

One of the most relevant trends in recent years is that of representing cultural and racial diversity in lifestyle images, in a way that is more in tune with our current global society. Images of people’s cultural traditions and customs around the world, shots of multicultural groups of people doing different things, and similar concepts, are certainly highly sought after nowadays. Check out our top 10 agencies to buy diverse stock photos here!

Copyright: criene / Photocase.com

Technology Life

Ever since technology invaded our daily lives, the concept has been trending in stock photos. However, this subcategory renews itself constantly, as technology keeps moving forward and what was top notch two years ago is obsolete today. The current trend is for images depicting people of all ages and backgrounds using with modern, every day life technology: smartphones, tablets, VR headsets, self-driving cars, drones, etc.

Copyright: nicolasberlin / Photocase.com

New Generations

While people of all ages are present in lifestyle images photography, the most popular ones lately are the ones representing the new generation of consumers. Not long ago this group was that of the millennials, but now we are moving forward and focusing in Generation X, the youngsters whom were born in the social media age and relate everything with technology. Photos that show Gen X teens “doing their thing” are increasingly downloaded in every stock agency.

Copyright: criene / Photocase.com

Find lots of Gen X’s photos in Photocase.com. 

Use Lifestyle Images Photos And Create Trendy Designs!

Now you’ve learned it all about lifestyle images photography, where to find these photos and what style of them you should go for, it’s time to get hands down to work.

Choose any of the stock photo agencies we recommended you and find the lifestyle stock photos that better fit your business, topic or purpose!

What subcategory of lifestyle photos will you choose? What agency did you decide for? Let us know in comments!

Copyright header image: criene / Photocase.com